.PROJECT：Ju Bai Wan Hot Pot BasePackage Design九佰碗火锅底料包装设计
.DATE：July,2024
.ADDRESS：Hang Zhou杭州
.ART DIRECTOR：Tunker 谢鹏
.DESIGNER：Gu Tao Tao 顾涛涛
www.c-e-b-d.com/www.eb-brand.com
【ELEPHANT BIRD DESIGN 象鸟创意—→战略驱动创意】
统一性与差异化结合，PIS模式，在整体包装设计上保持统一的品牌视觉风格（九百碗超级符号、主色调黑底配红色），同时针对不同口味设计独特的视觉元素（产品摄影实物图），以区分口味并增强辨识度。口味标识：在包装正面突出显示口味名称（如“麻辣”“番茄”“菌汤”等），并搭配相应的视觉符号（如辣椒、番茄、蘑菇等），便于消费者快速识别。大众路线
.PROJECT: Ju Bai Wan Hot Pot Base Package Design
.DATE: July, 2024
.ADDRESS: Hang Zhou
.ART DIRECTOR: Tunker Xie Peng
.DESIGNER: Gu Tao Tao
[ELEPHANT BIRD DESIGN —→ Strategy-driven creativity]
Combining unity and differentiation, PIS mode, maintaining a unified brand visual style in the overall packaging design (super symbol of Ju Bai Wan, main color black background with red), while designing unique visual elements (product photography pictures) for different flavors to distinguish flavors and enhance recognition.
Flavor identification: highlight the flavor name (such as "spicy", "tomato", "mushroom soup", etc.) on the front of the package, and match it with corresponding visual symbols (such as pepper, tomato, mushroom, etc.) for consumers to quickly identify. Mass route
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